Planning a Book is a Strategic Exercise

Posted on Posted in Resources

Some of the questions you have to ask yourself at the very beginning of a project may resemble a strategy workshop in a business. Here are the key ones:


  • Who is your audience?
  • What will they find appealing about your book?
  • What do you want to say to that audience?
  • What argument are you making?

If you’re writing a how-to book, here are a few more questions to ask yourself:

  • What do you want your readers to get out of this book? What is the purpose?

  • Why should your audience care? What difference will it make to them?
  • In what way will they be better off if they read your book?

And finally:

  • Why are you in the unique or best position to tell this story or make this argument?
  • Why now?