Zoomed Out
Author Laura Beauparlant is a branding expert and an extrovert. So I was wondering how she was doing at home, juggling her branding business with home-schooling her two boys, age 8 and 12. “I’m working harder than I ever did before,” Laura said, “and I’m a bit Zoomed out.” Last weekend, for example, Laura was supposed to hold a regular brand camp for four clients. It’s an intense in-person two-day affair. Instead, she did five two-hour sessions on Zoom over a week. It worked out pretty well, and the camp was priced a little lower because it was virtual (with [...]