For publishers and just about everyone else, the COVID-19 disaster is a classic snafu – situation normal all fucked up. Consider: Just after we went to print with a couple of spring books, our printer […]
Author Laura Beauparlant is a branding expert and an extrovert. So I was wondering how she was doing at home, juggling her branding business with home-schooling her two boys, age 8 and 12. “I’m working […]
Thinking of your book as a brand will guide you every step of the way — from the outline to the title. Read the Barlow Brand Strategy Webinar.
As a publisher and lifelong journalist, I always thought the book was the thing. Publish the book, with the requisite launch party and media attention to drive readers into stores to pick up a copy. […]