The Sales MBA

Contrary to many predictions, there is growing demand for highly skilled sales jobs in the modern economy. Whether you’re a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can redefine your approach. This is a different kind of sales book. In plain and direct language, Douglas Cole shows what it means to become a Strategist, a Change Agent, and a Decision Architect. Referencing the most important research and [...]