Book – The Zero Dollar Car

The Zero Dollar Car:

How the Revolution in Big Data will Change Your Life

by John Ellis

The Zero Dollar Car explores the deep changes that Big Data will make to our lives in the very near future. A car is a perfect example. Right now cars are outfitted with sensors that gather valuable information about the driver and road conditions. What if the driver could trade that information for money? That information could be so valuable that it could pay for the car.

Cars are only the beginning. Imagine the Zero Dollar House — would you be willing to trade the information sensors gather in your fridge, your bathroom, and elsewhere? Big technology companies like Apple and Google are already profiting from the sale of this kind of information, so why shouldn’t we?

Ellis tells the story of one of the unlikely pioneers in this business and aims to prepare readers for the incredible changes ahead, once consumers are in a position to profit from Big Data. It could result in major financial rewards for anyone who agrees to trade their privacy for money.

Car Today, House Tomorrow. Be Change Ready.

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