Published: October 3, 2014

An excerpt from trade magazine Forum, featuring Barlow Books owner and publisher
Sarah Barlow Scott.

So how does one get from manuscript concept to bestseller? First, recognize that writing and launching a book is not easy. It’s like launching a new business. To be successful you need to have a clear idea of what you’re writing about and understand your core offering. You need to know your target market and how you will fill an unmet need for that market.

One of the key problems is that few authors ask these four essential questions:

  • What is your book going to be about?
  • Who is your target audience?
  • Why would your target audience want to read your book?
  • How is your book going to be different from — or even better than — similar books that are already out there? (While you don’t have to be the next David Chilton, you should at least comb through for books similar to the one you want to publish. What would make your approach special?)

To read the full article click here.

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Barlow Books Make Their Mark in Canadian Book Trade