If you are trying to tell the world about your idea, as most Barlow Books authors are, a TEDx Talk is a great way to do it.
You might even get onto the big stage and deliver a TED Talk watched around the world.
It will give you great publicity and some terrific video content for your website and social media platforms. TEDx Talks are broadcast on YouTube, where everyone can see them.
Some Barlow authors have already done their TEDx Talks.
And Karen Pape, author of The Boy Who Could Run But Not Walk, showed some extraordinary videos to back up her case that people with brain injury at or near birth can recover and regain part or all of their movement.
So how do you get onto the TEDx stage?
Dorie Clark, a marketing strategist who teaches at Duke University’s Fuqua School of Business, offers this advice:
- Check upcoming TEDx events at least six months in advance. If they have a theme, as some do, make sure your idea fits in.
- TED is about ideas worth spreading. Sell your idea, not a product or service. Make sure that idea is relevant to lots of people, not just to you.
- In your application, make sure you explain your idea in a concise way. Why is it new? Why should you be the one to talk about this idea? Include some video of your talks so they can see you in action.
If you get accepted, that’s great! Now you have to practice, and practice some more.
“It’s the most important speech you’ll ever give,” says Jennifer Kelly, leader of New Initiatives Marketing in Toronto. She was on the admissions committee for two of the Toronto TEDx events. “You have a shot at making it. Put everything you have into it.”
“You might consider getting a coach, and advice on what to wear,” she said. “Make sure your graphics are professional.”
And hone that speech: You want your audience to feel smarter, more empowered and more educated.
So if you have an idea worth spreading, make this the year you get on the TEDx stage.